We Help You Win in Sports Marketing
We create powerful marketing experiences. Whether it’s athlete sponsorships, event activations, or creative production, we bring sports marketing to the next level.
What we do
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Sports marketing is one of the most effective and impactful ways for brands to connect with their audience. Whether through athlete partnerships, event activations, or brand experiences, engaging with sports communities builds authenticity, trust, and long-term brand loyalty in a way that traditional advertising cannot.
Why Sports Marketing Work:
✔️ Athletes Drive Authentic Influence
Athletes are more than just competitors—they are role models and cultural icons. Their endorsements feel genuine and relatable, making sports sponsorships far more impactful than traditional ads.
✔️ Sports Create Deep Emotional Connections
Unlike regular advertising, sports evoke passion, excitement, and loyalty. When a brand becomes part of the sports experience, it taps into powerful emotions that drive engagement and long-term affinity.
✔️ High Engagement & Targeted Exposure
Sports audiences are among the most engaged and dedicated in the world. Whether through stadium activations, digital campaigns, or athlete endorsements, brands get direct access to passionate, loyal communities.
✔️ Event Activations Bring Brands to Life
A well-executed sports activation doesn’t just advertise—it creates memorable experiences. Whether through interactive brand zones, DJ performances, or on-site engagement, these activations turn brands into part of the game-day experience. -
We help brands activate their presence in sports through strategic partnerships, sponsorships, and experiential marketing. Whether you need the right athlete, a high-energy event activation, or creative content like trailers and commercials—we make sure your brand stands out.
We understand that every brand is at a different stage in its sports marketing journey. That’s why we create customized strategies to ensure maximum impact. Here’s how we work:
✔️ Brand Analysis & Strategy Development
We assess your brand’s goals, target audience, and existing market presence in sports.
Identify the best approach—whether through athlete sponsorships, event activations, or content-driven campaigns.
✔️ Athlete & Sponsorship Matchmaking
We find the right athletes or sports platforms that align with your brand identity and audience.
Negotiate and structure partnerships to ensure long-term value.
✔️ Event & Campaign Execution
Plan and execute high-energy activations at sports events that engage fans and maximize visibility.
Create authentic, story-driven content—from commercials to behind-the-scenes documentaries.
✔️ Performance Tracking & ROI Optimization
Measure engagement, audience growth, and brand impact.
Continuously optimize partnerships for maximum long-term value.
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We connect athletes and sports platforms with leading brands to create meaningful partnerships, sponsorships, and marketing campaigns. Whether you're seeking sponsorships, brand partnerships, or opportunities in media and content creation, we connect you with the right partners to elevate your career and maximize your potential.
Every athlete and sports platform is on a unique journey - We tailor our approach to meet your specific needs.
✔️ Personal Brand & Sponsorship Strategy
We analyze your audience, strengths, and marketability to position you for high-value sponsorships.
Identify brands that align with your values and career goals.
✔️ Negotiation & Partnership Structuring
Handle all contract negotiations to secure the best deals and long-term brand collaborations.
Ensure financial and strategic benefits that support your growth.
✔️ Event & Media Opportunities
Get featured in high-profile sports events, commercials, and activations.
Expand your personal brand through strategic media exposure and content creation.
✔️ Ongoing Brand Growth & Career Expansion
Provide long-term guidance on social media strategy, sponsorship management, and career positioning.
Connect you with additional endorsement opportunities as your career evolves.

adidas
“Would highly recommend ATEK Sports! Truly enjoyed our collaboration during adidas Stockholm Marathon where they delivered strong and communicative presence during our activation and made sure all our visitors could enjoy the race fully.
Looking forward to working together this year during our upcoming events.”
KLARA - SPORTS MARKETING MANAGER AT ADIDAS
become a partner
why Atek Sports?
At ATEK Sports, we don’t just connect brands and athletes—we create strategic, high-impact partnerships that drive real results. With over a decade of experience in sports marketing, we have worked with some of the world’s biggest brands, as well as top-tier athletes competing on the global stage.
What Makes Us Different?
✔️ Proven Expertise – We’ve worked with global brands & top athletes, ensuring partnerships that truly deliver.
✔️ Strategic Matchmaking – We align brands with the right athletes for maximum impact.
✔️ Full-Service Execution – From contract negotiations to campaign activation, we handle it all.
✔️ Proven Success - We’ve helped brands grow through athlete-driven campaigns and secured major sponsorships for top athletes.
Partner with a team that understands both the brand and the athlete perspective - let’s build something great!
CELSIUS
“ATEK Sports added value by connecting our brand to sports.
especially through the collaboration with
one of Sweden’s top football players. They played a key role in facilitating this partnership.”
RASMUS - COMMUNITY & INFLUENCER MANAGER AT CELSIUS
