Nordic Sports Marketing Agency

Welcome to ATEK sports

We help brands win in sport through athlete partnerships, activations and content – from strategy to measurable results.

LET'S TALK

Brands we’ve worked with:

What we do

We help brands find their place in sport – and make it pay off.

Athlete partnerships
We match your brand with the right athletes, structure the deal and turn it into stories fans believe in.

Brand activations & events
Live moments that put your brand at the centre of sport – from city marathons to match-day destinations. adidas Stockholm Marathon · Scandic Fotbollens Hemmaplan

Content & storytelling
Social-first photo and video with athletes, produced to perform. Gatorade production with athlete talents

Community formats
Curated training sessions and experiences that build real engagement around your brand. Joe & The Juice masterclasses

Sponsorship & rights
We represent rights holders and help them package and sell sponsorship – and we help brands find the properties that fit their goals.

Get in touch

Label: Featured case

Scandic Hotels: Turning a hotel into a football destination

We turned Scandic Continental into Stockholm's home of football for summer 2026 – with athlete-led activations, creators and partners.

+18.9%

total sales

+85.7%

outdoor bar sales

4.9m+

combined audience

Read the case

For brands

Turn your sports marketing into a growth channel.
We bring structure, storytelling, and results you can measure.

let's talk!

For athletes

Build your brand beyond performance — with ATEK behind you. Join our Athlete Community

Testimonials from partners:

“Strong, communicative presence during adidas Stockholm Marathon — ATEK made sure our activation delivered a great experience for visitors.”

Klara - Sports Marketing Manager at adidas
"ATEK Sports helped us activate our home gym, with the right people in a way that felt natural to the Joe & The Juice brand. The masterclass format became more than just sessions, it created real energy, strong social reach, and a genuine sense of community."

Alexander - Event & Marketing Manager SE/FI at Joe and The Juice
“ATEK added real value by connecting our brand to sports — and played a key role in facilitating a top-level athlete collaboration.”

Rasmus - Community & Influencer Manager at Celsius

Join our community

A community built around athletes, access, and the world beyond the sport.

This is your access to curated events, training sessions, and stories from the inside.

Join ATEK Sports Club